How to develop actions to retain restaurant customers

As with other businesses, consumer retention is a goal for anyone working in the food and beverage industry. After all, retaining restaurant customers can help increase revenue, optimize marketing investment and win new customers.

Loyal customers tend to buy more from the business, in addition to word of mouth advertising to friends and family. As a result, it is possible to increase revenue and still maximize the cost of advertising.

However, it is necessary to establish an efficient loyalty strategy to nurture a good relationship with the public and achieve retention on the part of it. We have selected actions capable of helping in this objective. Check out!

Focus on the service offered to people

Keep in mind that it is necessary to serve the customer with a focus on their human side and on what makes them seek your establishment.

It is important to go beyond preparing meals. In other words, you should invest in good service, focused on your consumer’s needs and on providing them with a pleasant time. In this case, customization is required.

This can be done, for example, by suggesting a meal after understanding, in a quick conversation, what preference or desire brought you there.

You can also add a different experience, as in restaurants that prepare food at the customer’s table, so that he can follow along.

It is not necessary to follow this suggestion, but it is important to innovate. In addition, even serving in a good mood can improve the person’s experience at your establishment.

Participate in social networks

Investing in new technology can bring a good result in the quest to retain restaurant customers. For example, when participating in social networks.

It is important that the restaurant has a “virtual face”. In this way, you will have another customer relationship channel, in which you can communicate with them, post a dish offer or send a special message to a selected consumer.

develop research

You can also use an instrument that helps in the development of research on the public, as information is essential to guide the loyalty strategy. In this case, the tip is to use a survey construction tool such as SurveyMonkey and Google Forms.

With them, you can conduct a Net Promoter Score (NPS) survey, for example. It lets you discover promoters, neutrals and detractors based on a score from 0 to 10.

Accept payment app

It is recommended to provide the customer with a form of payment through applications such as Samsung PayApple Pay or Google Pay. Through them, the consumer can pay the bill with the smartphone, without needing a card.

This new feature can help you choose your restaurant more often, especially when you don’t have cash or a debit/credit card.

Invest in content production

It is worth investing in content production for a blog or website, with gastronomic tips and other topics in your area. This can help to gain prestige with the public.

The strategy helps to reinforce the brand in the consumer’s mind, as well as to carry out a strategy for capturing emails, obtaining registrations and providing relevant material to the customer who wants to retain loyalty.

Use loyalty card

The loyalty card is important, as it allows the accumulation of points that can be converted into prizes, discounts, meal credits, among other benefits.

This helps to attract the consumer, in addition to being able to surprise him. Just remember to set explicit rules about point accrual, when points expire, and how to claim your reward.

About Hassan Hassan

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