How to ensure the security of business emails

In addition to protecting the organization’s website/e-commerce, its management systems and its internal network, it is important to ensure the security of corporate emails. This channel works as a gateway for viruses and cybercriminals to invade when not given proper attention by the IT staff. To give you an idea, the …

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SEO and SEM: Do You Know the Difference Between Them?

Digital marketing is a versatile area, with different types of strategies aimed at increasing company recognition, intensifying sales, educating the market, among other goals. For this, it is essential to use techniques that help the potential customer discover your business. Both SEO and SEM work in this sense, working together …

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YouTube SEO: Optimize Your Videos and Reach More People

Between 2014 and 2018, the time users spend watching YouTube videos grew by 135% . It is also estimated that eight out of ten people consult about products on this social media before buying. Therefore, the platform increasingly contributes to the dissemination and commercialization of a good or service. In this context, video marketing has become a trend …

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Succession in a family business: how to plan for the future?

Succession in a family business must be planned to prevent the business from being compromised when it comes time for someone else to manage it. In fact, it is even possible to interrupt your activity, as when a contract for the supply of raw materials requires the signature of the organization’s manager. …

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Marketing for supermarkets: what are the best actions?

Undoubtedly, trade marketing is the main marketing strategy for supermarkets. However, did you know that there are other ways to capture consumer attention? In neuromarketing, the purchaser’s decision is positively influenced. The more we know about the human brain, the better we understand how consumers respond to a promotional action. In this …

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How to develop actions to retain restaurant customers

As with other businesses, consumer retention is a goal for anyone working in the food and beverage industry. After all, retaining restaurant customers can help increase revenue, optimize marketing investment and win new customers. Loyal customers tend to buy more from the business, in addition to word of mouth advertising to friends …

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How to structure a collection sector within the company?

Creating a collection department in the company is important to deal with default — especially in the market, where a large part of the consumer public has difficulty paying their bills. It is estimated that about 41% of the adult population in Brazil was in default in 2018. In relation to the …

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Bakery menu: 5 tips to make the right choice

A good bakery menu can improve the consumer’s first impression, in addition to awakening their desire for bread, sweets and snacks. It is also a good way to present exclusive options, such as kits for a special date, food served together for a good breakfast, drinks, among others that can …

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